Privacy policy
Last updated: May 23, 2026
Elunavie ("we," "us," or "our") operates this website and all related services, content, features, and tools (collectively, the "Services") to provide you with a curated beauty and wellness shopping experience. Our Services are powered by Shopify.
This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you visit, use, or make a purchase through the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the handling of your personal information.
By accessing or using any of the Services, you acknowledge that you have read and understood this Privacy Policy.
1. PERSONAL INFORMATION WE COLLECT
"Personal information" means information that identifies or can reasonably be linked to you. We may collect the following categories depending on how you interact with us:
- Contact Information: Name, email address, phone number, shipping and billing address.
- Payment Information: Payment card details, billing information, and transaction records. Payment processing is handled by secure third-party processors; we do not store your full payment card number.
- Account Information: Username, password, preferences, and settings.
- Order Information: Items viewed, added to cart, purchased, returned, or exchanged, and transaction history.
- Communications: Information you provide when contacting customer support or responding to surveys.
- Device and Usage Information: IP address, browser type, operating system, device identifiers, pages visited, referring URLs, and interaction data collected through cookies and similar technologies.
- Beauty and Wellness Preferences: Skin type, skincare concerns, age range, or other preferences you voluntarily provide to receive personalized recommendations.
2. HOW WE COLLECT YOUR INFORMATION
We collect personal information:
- Directly from you when you create an account, place an order, subscribe to communications, contact us, or voluntarily provide information.
- Automatically through cookies, pixels, and similar technologies when you use the Services.
- From service providers that assist us with payment processing, analytics, fulfillment, and marketing.
- From third-party platforms when you interact with us through social media or advertising networks.
3. HOW WE USE YOUR INFORMATION
We use your personal information for the following purposes:
- Fulfill Orders and Provide Services: Process payments, fulfill and ship orders, manage your account, handle returns and exchanges, and provide customer support.
- Personalize Your Experience: Recommend products, remember preferences, and tailor the Services to your interests.
- Marketing and Communications: Send promotional emails, text messages, or other communications about products, offers, or content we think may interest you. You may opt out at any time.
- Improve and Protect the Services: Analyze usage, improve our website and offerings, detect and prevent fraud, and maintain security.
- Legal Compliance: Comply with applicable laws, respond to lawful requests, enforce our policies, and protect our rights.
4. HOW WE SHARE YOUR INFORMATION
We do not sell your personal information in the traditional sense. We may share your information in the following circumstances:
- Service Providers: With third parties that perform services on our behalf, including Shopify (hosting and commerce platform), payment processors, shipping carriers, analytics providers, and marketing platforms.
- Marketing Partners: With advertising and marketing partners to deliver targeted advertisements based on your interests and activity. Depending on your jurisdiction, this may be considered a "sale" or "sharing" of personal information under applicable law.
- At Your Direction: When you request or consent to sharing, such as through social media integrations.
- Business Transfers: In connection with a merger, acquisition, reorganization, or sale of assets.
- Legal Obligations: When required by law, regulation, legal process, or governmental request, or to protect the rights, safety, or property of Elunavie, our users, or others.
5. SHOPIFY
Our Services are hosted by Shopify, which processes personal information about your use of the Services. Information you submit may be transmitted to and processed by Shopify and its sub-processors, which may be located outside your country of residence. Shopify may also use data from your interactions with our store and other Shopify merchants to provide and improve its services. For Shopify's own data processing practices, please review the .
6. COOKIES AND TRACKING TECHNOLOGIES
We use cookies, pixels, and similar technologies to operate and improve the Services, analyze traffic, personalize content, and deliver targeted advertising. You can manage your cookie preferences through your browser settings. Please note that disabling cookies may affect your experience on the Services.
We recognize the Global Privacy Control (GPC) opt-out signal. If you visit our website with GPC enabled, we will treat this as a request to opt out of the sale or sharing of your personal information for the device and browser you use. We do not currently respond to other "Do Not Track" signals.
7. YOUR PRIVACY RIGHTS
Depending on where you reside, you may have some or all of the following rights regarding your personal information:
- Access: Request information about the personal information we have collected about you.
- Deletion: Request that we delete your personal information.
- Correction: Request correction of inaccurate personal information.
- Portability: Request a copy of your personal information in a portable format.
- Opt Out of Sale/Sharing: Opt out of the sale or sharing of your personal information for targeted advertising purposes.
- Withdraw Consent: Where processing is based on consent, withdraw your consent at any time.
- Non-Discrimination: We will not discriminate against you for exercising your privacy rights.
To exercise any of these rights, please contact us at the email address listed below. We may need to verify your identity before processing your request. We will respond within the timeframe required by applicable law.
For California Residents (CCPA/CPRA):
Under the California Consumer Privacy Act and California Privacy Rights Act, California residents have specific rights regarding their personal information, including the right to know what personal information is collected, the right to delete, the right to correct, the right to opt out of sale or sharing, and the right to limit the use of sensitive personal information. We do not knowingly sell or share the personal information of consumers under 16 years of age. To opt out, you may contact us or use the opt-out link provided on our website.
For Residents of Virginia, Colorado, Connecticut, and Other States with Privacy Laws:
If you reside in a state with applicable consumer privacy legislation, you may exercise the rights provided under your state's law by contacting us. If we decline your request, you may have the right to appeal our decision.
8. MARKETING COMMUNICATIONS
You may opt out of promotional emails at any time by using the unsubscribe link included in our emails. If you have opted in to receive text messages, you may opt out by replying STOP to any message. Even if you opt out of marketing communications, we may still send you transactional messages related to your orders and account.
9. DATA RETENTION
We retain your personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, maintain your account, comply with legal obligations, resolve disputes, and enforce our agreements.
10. DATA SECURITY
We implement reasonable administrative, technical, and organizational measures to protect your personal information. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
11. CHILDREN'S PRIVACY
The Services are not intended for individuals under the age of 16. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can take appropriate action.
12. INTERNATIONAL TRANSFERS
Your personal information may be transferred to and processed in countries other than your own. If we transfer personal information outside the European Economic Area or the United Kingdom, we rely on recognized transfer mechanisms, including the European Commission's Standard Contractual Clauses or equivalent safeguards.
13. THIRD-PARTY LINKS
The Services may contain links to third-party websites or platforms. We are not responsible for the privacy practices or content of those third parties. We encourage you to review the privacy policies of any third-party sites you visit.
14. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. We will post the updated version on this page and revise the "Last updated" date. Your continued use of the Services after any changes constitutes your acceptance of the updated Privacy Policy.
15. CONTACT US
If you have questions about this Privacy Policy, wish to exercise your privacy rights, or have a complaint about how we handle your personal information, please contact us at:
Email: